PORNHUB has published its annual Year in Review report, showing that more women are watching adult content than ever before.
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| charnsitr /stock.adobe.com |
In 2025, women accounted for 38 percent of all visitors to the site, which is a 14 percent increase since 2015. The company mentioned, "Over the past ten years, our analysts have been tracking how many female visitors come to Pornhub.
They’ve noticed the number has been growing, which challenges the old idea that only men watch porn." In the Philippines, Colombia, and Argentina, women now make up more than half of all visitors to the site.
In Mexico, the split is almost even, with 48 percent of visitors being women. Meanwhile, American men still have the highest number of porn searches, with just over a quarter of searches (28 percent) coming from women.
The Year In Review report also shows what types of adult content are most popular among people in the US. According to the report, "Latina" was the most searched term in America for 2025, followed by "MILF" and "Asian."
Searches for "Indian" increased, while "furry" became less popular compared to 2024. Pornhub also shared which states spent the most time on the website.
In the Philippines, Colombia, and Argentina, women now make up a majority of Pornhub visitors.
Alaska was the leader, with visitors staying an average of 11 minutes and 48 seconds per visit. On the other hand, residents of Louisiana spent the least amount of time online, with an average visit lasting just 8 minutes and 52 seconds. Pornhub is blocked in several US states, including Florida and Texas, but the company provided the most popular search terms for each state that can still access the site.
In California, "Latina amateur" videos were the most searched, while "Dominican" was the top search term in New York.
In Louisiana, "Thicc" was the most popular term, and "puffy nipples" were especially searched for in Pennsylvania.
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