FACEBOOK has now become more popular than TikTok as Kenya's top social media platform in 2025, showing a big change in how people use the internet there. New data on internet traffic shows that Facebook, owned by Meta, is now the second most visited website in Kenya, just behind Google.
Getty Images
This growth is mainly because Facebook has been pushing hard into short videos with its Reels feature. Reels is made to compete with TikTok's addictive "For You" format, offering a steady flow of personalized vertical videos that keep users scrolling longer and increase daily activity on the platform. TikTok is still very popular, especially with younger people, but Facebook's appeal to a wider range of age groups has helped it gain ground. By mixing video content with traditional social media functions, Facebook has attracted both long-time users and new people who enjoy creating and watching videos.
Cloudflare's latest traffic rankings show this change, indicating a shift in what Kenyan users prefer online. The data also shows that other Meta services like Instagram and WhatsApp are moving up in popularity, pushing past established platforms like YouTube. This growth shows that Meta is becoming more influential in Kenya's digital scene. In many Kenyan households, short, fun video clips are now the main way people get information and entertainment online.
Whether it's comedy videos, lifestyle content, news clips, or live updates, these bite-sized videos have become the go-to choice for online engagement. This trend is not just happening in Kenya. Around the world, social platforms are competing harder, with Google still leading as the most visited service, followed by Facebook, while TikTok has slipped to eighth place globally.
This shift suggests that Meta's focus on video content is working well, not only in Kenya but in many other parts of the world too.